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4.7 / 5 Rated (2 387+ reviews)

Mel - Ivory Floral Print Midi Dress

$169.95 $84.95 Save 50%

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Effortless Style for Any Occasion

Step out in style and confidence with the Mel floral midi dress. Perfect for spring and summer, it's wonderful for casual outings, weekend brunches, travel or catching up with friends.

Flattering Silhouette: Soft, flowing cut that sits beautifully without clinging.
Classic Floral Pattern: A timeless design that suits every age.
Versatile Style: Ideal for everyday activities, travel or social occasions.
Light & Breathable: Keeps you comfortably cool in warmer weather.
Easy Care: Simple to wash and maintain.

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Ex: Shipping and return policies, size guides, and other common questions.

Erik Hansen, Ingrid and Astrid Johansen and more than 15,000+ people trust Our Store.

Style That Feels Effortless

At IMOGEN SYDNEY, we believe getting dressed should feel effortless, confident and beautifully uncomplicated.

Our collections are thoughtfully curated with modern femininity in mind — bringing together timeless silhouettes, flattering fits and versatile pieces that can move seamlessly from everyday moments to special occasions.

We focus on styles that are easy to wear, easy to combine and designed to make you feel your best. From elegant dresses and refined sets to everyday essentials and statement pieces, every collection is selected to help you build a wardrobe that feels polished without trying too hard.

For us, fashion is about more than what you wear. It is about how you feel when you step out the door — comfortable, confident and completely yourself.

Welcome to IMOGEN SYDNEY — effortless style for every moment.