Diona - White Floral Maxi Dress, close-up detail

Diona - White Floral Maxi Dress, styled look

Diona - White Floral Maxi Dress, back view

★★★★ ★ ★

4.7 / 5 Rated (2 387+ reviews)

Diona - White Floral Maxi Dress

$189.95 $94.95 Save 50%

Tax included.

30-Day Money Back Guarantee

Free Shipping with Australian Post

Secure Payments with Visa, Mastercard & Apple Pay

Fit

Small

True to size

Large

Only 6 items left!

[{"id":57966022197592,"title":"S","option1":"S","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":92103375585624,"product_id":15938574188888,"position":1,"created_at":"2026-08-14T22:23:59+10:00","updated_at":"2026-08-14T22:24:03+10:00","alt":"Diona - White Floral Maxi Dress","width":2000,"height":2000,"src":"\/\/imogensydney.com\/cdn\/shop\/files\/Zh6US6828819562dc4c7bb840066b6eb0d3ceB_800x800-Photoroom.jpg?v=1786710243","variant_ids":[57966022197592,57966022230360,57966022263128]},"available":true,"name":"Diona - White Floral Maxi Dress - S","public_title":"S","options":["S"],"price":9495,"weight":0,"compare_at_price":18995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"Diona - White Floral Maxi Dress","id":73179135213912,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/imogensydney.com\/cdn\/shop\/files\/Zh6US6828819562dc4c7bb840066b6eb0d3ceB_800x800-Photoroom.jpg?v=1786710243"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":57966022230360,"title":"M","option1":"M","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":92103375585624,"product_id":15938574188888,"position":1,"created_at":"2026-08-14T22:23:59+10:00","updated_at":"2026-08-14T22:24:03+10:00","alt":"Diona - White Floral Maxi Dress","width":2000,"height":2000,"src":"\/\/imogensydney.com\/cdn\/shop\/files\/Zh6US6828819562dc4c7bb840066b6eb0d3ceB_800x800-Photoroom.jpg?v=1786710243","variant_ids":[57966022197592,57966022230360,57966022263128]},"available":true,"name":"Diona - White Floral Maxi Dress - M","public_title":"M","options":["M"],"price":9495,"weight":0,"compare_at_price":18995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"Diona - White Floral Maxi Dress","id":73179135213912,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/imogensydney.com\/cdn\/shop\/files\/Zh6US6828819562dc4c7bb840066b6eb0d3ceB_800x800-Photoroom.jpg?v=1786710243"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":57966022263128,"title":"L","option1":"L","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":92103375585624,"product_id":15938574188888,"position":1,"created_at":"2026-08-14T22:23:59+10:00","updated_at":"2026-08-14T22:24:03+10:00","alt":"Diona - White Floral Maxi Dress","width":2000,"height":2000,"src":"\/\/imogensydney.com\/cdn\/shop\/files\/Zh6US6828819562dc4c7bb840066b6eb0d3ceB_800x800-Photoroom.jpg?v=1786710243","variant_ids":[57966022197592,57966022230360,57966022263128]},"available":true,"name":"Diona - White Floral Maxi Dress - L","public_title":"L","options":["L"],"price":9495,"weight":0,"compare_at_price":18995,"inventory_management":null,"barcode":null,"featured_media":{"alt":"Diona - White Floral Maxi Dress","id":73179135213912,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/imogensydney.com\/cdn\/shop\/files\/Zh6US6828819562dc4c7bb840066b6eb0d3ceB_800x800-Photoroom.jpg?v=1786710243"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Free Shipping

Limited Time Offer

Buy 2, Get 15% OFF – today only!
Buy 3, Get 20% OFF – today only!
Buy 4, Get 25% OFF – today only!

* Additional discounts will be applied automatically.

Where timeless elegance meets floral femininity

Slip into effortless grace with the Diona floral dress — a soft, flowing dress that flatters every silhouette. With its delicate floral motifs and a relaxed yet refined cut, it's the perfect choice for sunny afternoons, garden parties or any occasion calling for grace and lightness.

Why you'll love the Diona floral dress:

Feminine floral design: Soft, romantic prints that evoke natural beauty
Flattering silhouette: Relaxed fit with a gentle waist shaping
Airy & breathable: Lightweight fabric, ideal for warm days
Versatile wear: Pair it with heels or sandals

Use collapsible tabs for more detailed information that will help customers make a purchasing decision.

Ex: Shipping and return policies, size guides, and other common questions.

Erik Hansen, Ingrid and Astrid Johansen and more than 15,000+ people trust Our Store.

Style That Feels Effortless

At IMOGEN SYDNEY, we believe getting dressed should feel effortless, confident and beautifully uncomplicated.

Our collections are thoughtfully curated with modern femininity in mind — bringing together timeless silhouettes, flattering fits and versatile pieces that can move seamlessly from everyday moments to special occasions.

We focus on styles that are easy to wear, easy to combine and designed to make you feel your best. From elegant dresses and refined sets to everyday essentials and statement pieces, every collection is selected to help you build a wardrobe that feels polished without trying too hard.

For us, fashion is about more than what you wear. It is about how you feel when you step out the door — comfortable, confident and completely yourself.

Welcome to IMOGEN SYDNEY — effortless style for every moment.