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4.7 / 5 Rated (2 387+ reviews)

Blue & White Print Maxi Dress

$179.95 $89.95 Save 50%

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Start your summer in style with this timeless maxi dress, standing out for its flowing design. Ideal for sunny days and warm nights, it flatters every figure and offers a cool, stylish feel — perfect for city strolls or special occasions.

Elegant design – flowing silhouette that adds a stylish touch to any occasion
Excellent comfort – lightweight, airy fit for warm summer days and balmy evenings
Versatile style – ideal for relaxed city strolls, beach days or special occasions
Easy care and practical – simple to wash and holds its shape, perfect for everyday and travel

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Erik Hansen, Ingrid and Astrid Johansen and more than 15,000+ people trust Our Store.

Style That Feels Effortless

At IMOGEN SYDNEY, we believe getting dressed should feel effortless, confident and beautifully uncomplicated.

Our collections are thoughtfully curated with modern femininity in mind — bringing together timeless silhouettes, flattering fits and versatile pieces that can move seamlessly from everyday moments to special occasions.

We focus on styles that are easy to wear, easy to combine and designed to make you feel your best. From elegant dresses and refined sets to everyday essentials and statement pieces, every collection is selected to help you build a wardrobe that feels polished without trying too hard.

For us, fashion is about more than what you wear. It is about how you feel when you step out the door — comfortable, confident and completely yourself.

Welcome to IMOGEN SYDNEY — effortless style for every moment.