Florene Summer Dress
Florene Summer Dress
Florene Summer Dress
Florene Summer Dress
Florene Summer Dress
Florene Summer Dress
Florene Summer Dress
Florene Summer Dress
Florene Summer Dress
Florene Summer Dress
★★★★ ★ ★
4.7/5 Rated (2,387+ reviews)

Florene Summer Dress

$189.95 AUD $94.95 AUD Save 50%
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  • Free shipping with Australia Post
  • 30-day money-back guarantee
  • Australian family business since 2019
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STOCK UPDATE

Due to high demand, only a few items are left in stock. If you can still click “Add to Cart“, the item is still available.

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Effortless Elegance in Full Bloom

Slip into everyday beauty with the Florene summer dress  – a flattering floral piece designed for comfort, charm, and versatility. From sunny strolls to relaxed dinners, it’s your new go-to for feeling stylish and at ease.

Why Everyone Loves Florene summer dress:

  • Relaxed Fit: The flowing A-line shape skims gently over the body for a flattering feel.

  • Timeless Floral Print: Subtle blossoms bring a soft, feminine touch to your look.

  • Light & Breathable: Stay cool and comfy with every wear, no matter the season.

  • Easy to Style: Pair with sandals, flats, or wedges for casual or elevated outings.

Specifications:

  • Round neckline
  • Short sleeves
  • Regular fit
  • Breathable fabric

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S = AU/UK 8
M = AU/UK 10
L = AU/UK 12
XL = AU/UK 14
2XL = AU/UK 16
3XL = AU/UK 18
4XL = AU/UK 20
5XL = AU/UK 22

FREE TRACKED SHIPPING

Enjoy free, fully tracked delivery across Australia. We process your order promptly to ensure a smooth, reliable, and fast delivery experience right to your doorstep.

EASY 30-DAY RETURNS

If your purchase isn’t quite right, no worries. Enjoy a simple, hassle-free 30-day return policy.

At Imogen Sydney, we believe true elegance begins with the materials we choose. Every piece — from our clothing to our jewellery — is created using carefully selected, high-quality materials designed to look refined and feel exceptional.

  • Effortless Apparel Our garments are crafted from soft, breathable fabrics chosen for supreme comfort, natural movement, and timeless sophistication. From smooth cotton blends to premium knits, each textile is selected for its durability and flawless finish.

  • Durable & Water-Resistant Jewellery Designed for lasting beauty and everyday wear, our jewellery is crafted from premium stainless steel. Water-resistant and tarnish-resistant, these pieces maintain their radiant shine without fading — season after season.

Our Philosophy: Timeless design elevated by quality materials — made to be worn, loved, and trusted every single day.

Ella | Vintage Icelandic Cardigan

Feel completely yourself. Dress beautifully. Discover Imogen Sydney.

Loved by Women Across Australia

“I love how the blue and gold colours work together. The outfit feels comfortable and looks beautifully put together without much effort. I’d happily wear it out for lunch or to a family celebration.”

Michelle R.

“I love the classic stripes and relaxed fit. It’s easy to pair with jeans and just right for cooler mornings. A lovely addition to my everyday wardrobe.”

Caroline M.

“The wrap style gives this dress such a lovely shape, and the navy is easy to dress up or down. I’d wear it with sandals for lunch or add heels for an evening out.”

Helen B.

“The soft cream colour and pleated detail make this jumpsuit feel really elegant. I love how the waist tie brings the whole look together — just add sandals and a favourite necklace.”

Louise T.

“I love the soft neutral colours and relaxed style. The shirt and white trousers look lovely together, and they’re easy to mix with pieces already in my wardrobe.”

Susan P.

“These dungarees are such a fun change from my usual jeans. I love the relaxed shape with a simple white tee and trainers — an easy look for a casual weekend.”

Janet L.

FREQUENTLY ASKED QUESTIONS

After processing, orders are dispatched and delivery typically takes 7-12 business days.

Please note that delivery times are estimates and may vary due to factors outside our control, including carrier delays, or peak periods.

Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team, we’re happy to help you right away.

Email: info@imogensydney.com

Yes, we offer free premium shipping because we value you as a customer and want to provide you with the best service.

You can track your order by entering your Order Number or Email/Phone Number on the "Track Your Order" page. Once you’ve entered your information and clicked "Track," you will be able to see the status of your order.

Once your order has been dispatched, you will receive an email confirmation with your tracking details. From that moment, you will be able to follow your parcel’s journey to your address.

You can pay safely and securely with the following payment methods:

Credit Card: Visa, Mastercard, American Express, Apple Pay, Google Pay, Maestro, and Shop Pay.

Style That Feels Effortless

At IMOGEN SYDNEY, we believe getting dressed should feel effortless, confident and beautifully uncomplicated.

Our collections are thoughtfully curated with modern femininity in mind — bringing together timeless silhouettes, flattering fits and versatile pieces that can move seamlessly from everyday moments to special occasions.

We focus on styles that are easy to wear, easy to combine and designed to make you feel your best. From elegant dresses and refined sets to everyday essentials and statement pieces, every collection is selected to help you build a wardrobe that feels polished without trying too hard.

For us, fashion is about more than what you wear. It is about how you feel when you step out the door — comfortable, confident and completely yourself.

Welcome to IMOGEN SYDNEY — effortless style for every moment.

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