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Red Floral Maxi Dress

$169.95 $84.95 Save 50%

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Celebrate your femininity and freshness with this long, relaxed-fit dress decorated with large floral details in pink, purple and green tones. The lightweight fabric and comfortable cut make it ideal for stylish, comfortable summer looks.

Bold floral print with artistic accents
Relaxed fit for maximum comfort
Lightweight fabric, perfect for hot days
Maxi length for elegant, easy movement

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Erik Hansen, Ingrid and Astrid Johansen and more than 15,000+ people trust Our Store.

Style That Feels Effortless

At IMOGEN SYDNEY, we believe getting dressed should feel effortless, confident and beautifully uncomplicated.

Our collections are thoughtfully curated with modern femininity in mind — bringing together timeless silhouettes, flattering fits and versatile pieces that can move seamlessly from everyday moments to special occasions.

We focus on styles that are easy to wear, easy to combine and designed to make you feel your best. From elegant dresses and refined sets to everyday essentials and statement pieces, every collection is selected to help you build a wardrobe that feels polished without trying too hard.

For us, fashion is about more than what you wear. It is about how you feel when you step out the door — comfortable, confident and completely yourself.

Welcome to IMOGEN SYDNEY — effortless style for every moment.