Flora - Colourful Striped Maxi Dress - close-up detail

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4.7 / 5 Rated (2 387+ reviews)

Flora - Colourful Striped Maxi Dress

$179.95 $89.95 Save 50%

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The Flora dress is a true head-turner that feels as good as it looks. Made from quality fabric, it moves with you comfortably through city days or beach afternoons.

Premium comfort — soft, breathable fabric all day
Handcrafted design with a unique, natural look
Relaxed, flattering fit that adapts to your shape

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Style That Feels Effortless

At IMOGEN SYDNEY, we believe getting dressed should feel effortless, confident and beautifully uncomplicated.

Our collections are thoughtfully curated with modern femininity in mind — bringing together timeless silhouettes, flattering fits and versatile pieces that can move seamlessly from everyday moments to special occasions.

We focus on styles that are easy to wear, easy to combine and designed to make you feel your best. From elegant dresses and refined sets to everyday essentials and statement pieces, every collection is selected to help you build a wardrobe that feels polished without trying too hard.

For us, fashion is about more than what you wear. It is about how you feel when you step out the door — comfortable, confident and completely yourself.

Welcome to IMOGEN SYDNEY — effortless style for every moment.